Bands like, I dunno, They Might Be Giants, B-52s, Talking Heads - all my old favourites. LCD Soundsystem is maybe the exception, except they're more dance-y
Here's some evidence from my own creative world - I've been running ads for Stoat stuff on facebook for the last month or so, following one of these online courses. The standard procedure is you create a facebook ad that links to a gateway page, and the gateway page links to Spotify. You optimise for clicks on the gateway page link, they're called "conversions" in social-media-marketing speak
So for Stoat stuff I'm aiming it at audiences like "fans of TBMG" and "fans of Flight of the Conchords" and "fans of Tom Waits" and no matter what ad visuals or text or clip of music I use it always seems to cost me around EUR1.10 or so per conversion
So last week I started running some ads for the solo piano stuff I have up on Spotify, and conversions are costing me around EUR0.10. One tenth of what the Stoat stuff costs.
This is all stuff I've written myself (we co-write stuff in Stoat, but the stuff I've been advertising lately has been mostly written by me), so I don't think there can be much of a difference in quality
So I guess what I knew as "indie" is now ... well, kinda dead
Here's some evidence from my own creative world - I've been running ads for Stoat stuff on facebook for the last month or so, following one of these online courses. The standard procedure is you create a facebook ad that links to a gateway page, and the gateway page links to Spotify. You optimise for clicks on the gateway page link, they're called "conversions" in social-media-marketing speak
So for Stoat stuff I'm aiming it at audiences like "fans of TBMG" and "fans of Flight of the Conchords" and "fans of Tom Waits" and no matter what ad visuals or text or clip of music I use it always seems to cost me around EUR1.10 or so per conversion
So last week I started running some ads for the solo piano stuff I have up on Spotify, and conversions are costing me around EUR0.10. One tenth of what the Stoat stuff costs.
This is all stuff I've written myself (we co-write stuff in Stoat, but the stuff I've been advertising lately has been mostly written by me), so I don't think there can be much of a difference in quality
So I guess what I knew as "indie" is now ... well, kinda dead