- Nov 15, 1999
Heh, dead right thereBut really like you being you and being the maker of music you are, you'd probably not click on that ad yourself
The only ads I click on are for music software/hardware, and so my FB feed is jam packed with them
But surely at this stage of our lives we understand that just because we wouldn't do something doesn't mean that nobody will do it, right?
AIUI the real value of this sort of thing is training Spotify's algorithm. For the piano stuff I'm spending around 0.11 per stream, but each listener that comes via the ads likes the tune - they listen on average almost 3 times, and 2/3 of them save it. What I'm hoping for is for Spotify to be able to pattern-match the kind of person who likes my shit, and to start suggesting it to people.
Clearly spending 20 quid a week on ads and getting approx zero return is not sustainable, and there may not even be a pattern to the people who like my stuff that can be discerned via machine learning, but ... well, I don't have any other clever marketing ideas, so I'll probably keep going until I get sick of spending