Skrankio-X
New Member
The Ad:
His Explanation:
His Explanation:
Dear Friends,
Although I cannot boast a lifetime of keeping my views to myself, I have seldom taken on the responsibility of trying to change someone (alright, maybe a few girlfriends, but you'll never hold me to that). However, this year for me has been one of aggressively shifting from a reluctant pursuit of change and growth to taking a proactive stance on what I believe in times that I see as clearly representative of a societal paradigm shift both necessary and urgent for our country and world.
I received a lot of questions from some about why I would allow my song 'List of Demands' to be used in a Nike campaign. Ironically, half of the people now reading this post never heard of me until that commercial aired. That, indeed, was one of my reasons for allowing it. A small circle of poets and conscious do-gooders are not enough to effect the change necessary to shift our planet in peril. We must enlist people from all walks of life, people not accustomed to questioning the norm, people who may simply want to dance uninterrupted without message or slogan. I see no glory in 'preaching to the converted'. Furthermore, I believe fully in the power of music and have branded my work with it's own conscientious stamp and stomp of attitude fueled to steal the show in the face of the nonsensical. Quite simply, it was clear to me that people would not be rushing to the store to buy Nikes after seeing that commercial, but rather rushing to youtube or itunes to hear or download the song. I even imagined those who would be rushing to blogs to question how I could allow this to happen and the subsequent discussion of the ethical treatment of factory workers and how new minds would be informed and enlisted in the struggle for ethical change.
As an artist that characterizes himself and his work as a hybrid synthesis of creativity and responsibility I am forced to make politicized choices, weigh evils, and work strategically to make a living and contribute to the change I wish to see in my lifetime. For instance, the groundbreaking digital release of The Inevitable Rise and Liberation of NiggyTardust! wasn't done simply because I wanted to give my album away for free and maintain my independence as an artist, but also because record companies left me little choice. As a musician I have been signed to both Columbia/Sony and Island/Def Jam rosters and have faced consistent naysayers who have basically insisted that I choose the type of music I am going to make and if the choice wasn't according to their definition of hip hop showed little faith in it or in the possibility of a wide public supporting it, without realizing their role in determining what the public supports. Radio stations followed suit in determining my music not urban, alternative, or rock enough. Of course my music showed more rock influence than Eminem but the KROQ's of the world seemed to be basing their definition of rock on something a little more surface than sound, at the time. Thus, I have always found myself with fans that have through their own hard work and diligence fought through the norm to find me, yet still voice surprise that more people haven't.
The compliment "you're ahead of your time", often feels more like a curse than a gift from a well-wisher. I have never considered myself ahead of my time simply because a few executives may not have been visionary enough to determine where music or antiquated ideas of race are heading or to realize their role in continually underestimating the intelligence of the listener and our generation. Rather I have seen those 'powers that be' as behind the times and perpetuators of an old cycle. Likewise, I have seen their over-turn as inevitable. Thus, The Inevitable Rise and Liberation of NiggyTardust! simply came at a point when I realized that we were, indeed, living at a crossroads and Victor Hugo's saying, "There's nothing more powerful than an idea whose time has come", came to life.
Without question, we are living in powerful times, a time where the powers of being will truly prevail over the powers that be. This is evident in the political sector where it has become clear, at least to me, that my support of Barack Obama is not because he's black, but because he seems to represent both symbolically and ideologically many of those ideas and ideals whose time has come. Ideas of the divine need for change ("God's just a baby and her diaper is wet." Get it?) in how we look at the world, ourselves, and at our individual and communal powers. The idea that might is right, that we demonstrate our power with aggressive force is great for football teams, but hardly the best idea for a country whose running source of pride has historically been the evidence of our collective imagination: our music; our films; our amusement parks; and the technology we create to share it. These products of peace are the things that made the world initially fall in love with us. We have rooted ourselves in a growing sense of independence as evidenced through our historic social movements, always upgrading our beliefs and laws to reflect our broadening understanding and vision. Of course, many, if not most, would label this a very optimistic perspective of the ongoing struggle for justice and equal opportunity for all people in this land. There is still a fight to have our voices heard and many of us when given the opportunity to speak seem to have very little to say. Then are those who have consistently fought against growth and change, who would rather fight for their right to maintain their antiquated, sometimes ignorant points of view, as if the age of the perspectives themselves is what validates them. Yet, the first technology is of the mind. It is the shift in perspective that allows us to streamline possibilities of understanding as reflected through invention. And quite simply, we are coming of age.