coast to coast
Well-Known Member
- Joined
- Dec 20, 2003
- Messages
- 3,080
I dunno. You're listening to The White Stripes. Do you think you would ever have heard of them if it was not for the fact that their records were initially released on Sympathy For The Record Industry with all the marketing/cool by association/PR pushing that being on a label like that entails? Suppose they never had a record label and just released stuff themselves. Do you think you would have eventually stumbled across them by randomly clicking on band's myspace pages?
My brother is listening to the White Stripes at home, stupid layabout!
I can't remember how I first heard of the White Stripes, but I only bought them cos I heard the single or saw the video.
The point I've been making all along, is that the economic structures of the music industry have been upended by technology and its up to everybody to react and make it work for themselves.
Artists and record companies aren't enemies. They sort of need one another, altho an artists can make and release a record by himself/herself/themselves and a record company now generate pop stars using television.
If it came to everyone trawling through myspace for decent bands they'd probably reach a limit of how much they could sell themselves and require a record comapny type set up to deal with demand. But neither artists (the most vulnerable economic being of them all, for a variety of reasons) nor record companies big or small, nor small indy record shops can expect the whole system to stay the same while the world all around them changes. No government is going to help them survive, unfortunately.
The are many possible ways of funding a future for artists, who will doubtless continue to exist. Be it government sponsorship, private sponsorship (then you have to deal with the whole artisitic integrity thing) a broadband media levy from IMRO/Bord Scannan/whatever or just basically making the internet product better, lossless sound quality for example should clearly be the way forward as broadband gets faster and iPods get bigger memory.