Professor Skill
New Member
- Joined
- Oct 2, 2001
- Messages
- 18
Englishman appointed to marketing role in League
Tuesday, April 9th, 2002
The eircom League has today announced the appointment of Darren Bernstein as Marketing and Development Executive.
A native of Bury in England, Bernstein comes to the eircom League having previously worked in the Worldwide Sports Marketing Department of Coca-Cola, in Atlanta USA.
Having been a graduate of the first year of FIFA's International MA in Humanities, Management and Law of Sport, he comes to his new position with a good deal of experience in the game.
Bernstein, who has been working with the League for several weeks since secretary Jenni Stanley went on sick leave, will take responsibility for increasing the profile of the eircom League and assisting clubs with their marketing.
"Summer football is around the corner; it's a chance to relaunch and make a fresh start. The eircom League will be a brighter, more attractive product and will certainly be more fan orientated," Bernstein said.
In addition to his marketing role, Darren will put into place a Football in the Community initiative that will see eircom League clubs be more prominent in their communities. This project has proven very successful a Derry City.
He added: "It is crucial that clubs realise that they are pillars of their communities and that football can touch people's lives in the way nothing else can.
"eircom League clubs by being more proactive in the way that they interact with their communities can create a lot of good will locally by providing a range of activities for local people. Simultaneously they are in effect being the best possible advert for why local people should support there local clubs."
Pat Duffy has also been named the Development Officer of the eircom under-21 League. He joins the eircom League having had considerable experience in football. He has been Coaching and Development Officer for Women's Football Association of Ireland for 6 years and is a native of Westport, County Mayo.
"My task is to put a structure in place for the eircom under-21 League that will make the league run more successfully and allow clubs to develop their younger players to a higher level.
"The appointment of a specific Development Officer for this task will greatly enhance the profile of the eircom U-21 League," Duffy added.
Tuesday, April 9th, 2002
The eircom League has today announced the appointment of Darren Bernstein as Marketing and Development Executive.
A native of Bury in England, Bernstein comes to the eircom League having previously worked in the Worldwide Sports Marketing Department of Coca-Cola, in Atlanta USA.
Having been a graduate of the first year of FIFA's International MA in Humanities, Management and Law of Sport, he comes to his new position with a good deal of experience in the game.
Bernstein, who has been working with the League for several weeks since secretary Jenni Stanley went on sick leave, will take responsibility for increasing the profile of the eircom League and assisting clubs with their marketing.
"Summer football is around the corner; it's a chance to relaunch and make a fresh start. The eircom League will be a brighter, more attractive product and will certainly be more fan orientated," Bernstein said.
In addition to his marketing role, Darren will put into place a Football in the Community initiative that will see eircom League clubs be more prominent in their communities. This project has proven very successful a Derry City.
He added: "It is crucial that clubs realise that they are pillars of their communities and that football can touch people's lives in the way nothing else can.
"eircom League clubs by being more proactive in the way that they interact with their communities can create a lot of good will locally by providing a range of activities for local people. Simultaneously they are in effect being the best possible advert for why local people should support there local clubs."
Pat Duffy has also been named the Development Officer of the eircom under-21 League. He joins the eircom League having had considerable experience in football. He has been Coaching and Development Officer for Women's Football Association of Ireland for 6 years and is a native of Westport, County Mayo.
"My task is to put a structure in place for the eircom under-21 League that will make the league run more successfully and allow clubs to develop their younger players to a higher level.
"The appointment of a specific Development Officer for this task will greatly enhance the profile of the eircom U-21 League," Duffy added.