Their model's not sustainable anymore. The average punter just watches box sets or movies on Sky or whatever, and if they buy physical it's either Amazon or the supermarket. They're the people that used to sustain a chain like HMV whose bulk-buying power could support a more dedicated or obsessive niche (depending on the store manager, mind). I think that can still work - Tower in Dublin seem to be doing OK? - but only on a much smaller scale, not as a chain.