Hopefully it lasts longer this time.
http://www.cineworld.ie/news/399/detail
IMAX Comes to Cineworld Dublin
We are delighted to announce the launch of Ireland’s only IMAX® screen at Cineworld Dublin on 13th December 2012.
The new IMAX screen at Cineworld on Parnell Street will offer cinema goers a uniquely immersive cinematic experience, allowing them to enjoy the biggest blockbusters – including the latest fantasy film from the Lord of the Rings Director Peter Jackson, The Hobbit: An Unexpected Journey (Irish release date December 13th) – like never before. With ground-breaking, crystal-clear digital projection, cutting-edge sound technology and a curved screen spanning from floor to ceiling and wall to wall, The IMAX Experience® will allow Irish film fans the opportunity to watch the latest film releases in a totally new way.
Jane O’Callaghan, Cineworld Dublin General Manager, comments, “We couldn’t be more excited to bring this amazing experience to our customers. It’s great to be leading the way with the only IMAX screen in Ireland. We can’t wait to open the screen in style with Peter Jackson’s highly anticipated blockbuster The Hobbit: An Unexpected Journey.”
“We are delighted to be bringing IMAX to our cinema in Dublin, so Irish film fans can enjoy an experience like no other. The response from our customers to our recently opened IMAX screens in Ipswich and Birmingham has been overwhelmingly positive, and today’s announcement is a direct result of our success to date,” said Crispin Lilly, Vice President of Business Affairs, Cineworld Group PLC. “IMAX is a key differentiator for our multiplexes and we’re delighted to bring the unique, premium, immersive cinematic experience that only IMAX delivers to our customers in Ireland.”
IMAX’s President of EMEA, Andrew Cripps, added: “Cineworld has been a great partner and we are proud to be opening our seventh complex with them. In IMAX, everything from the film itself to the screen technology and design was developed and customised to make moviegoers believe they’re part of the action. Cineworld shares our commitment to providing an unforgettable cinema experience and together, we are delighted that audiences in Ireland will now be able to enjoy Hollywood’s biggest blockbusters in the world’s most immersive format.”
http://www.cineworld.ie/news/399/detail