How do small record labels work these days? (1 Viewer)

egg_

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... and how do they make any money?

For example KEELEY (who maybe used to post here?) is on Dimple Discs in London, with only 300-odd monthly listeners on Spotify. She's getting some decent support slots in Dublin, and a bit of press, which I guess is the label's doing, but how on earth are they making any money out of it? Similar for Klubber Lang - on FIFA, but only ~150 monthly listeners on Spotify. Is it cos people who are into tiny bands tend to buy physical merch, and the label takes a cut of that?
 
I probably won’t do that

In my younger days I imagined myself finishing a record and if I happened to be in London I'd dress in some ridiculous dickhead's costume going around the labels with it and when I dropped it off announce "Hi, I'm here to be rock star" and swan out.

Those of you that know me will know that that's the most un-me thing I could ever do.
 

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