Nike & Minor Threat .. (1 Viewer)

Dischord said:
6.24.05

Many people have now noticed that Nike has appropriated the Minor Threat artwork and logo for a new skateboard demo / ad campaign. To set the record straight -- Nike never contacted Dischord to obtain permission to use this imagery, nor was any permission granted. Simply put, Nike stole it and we're not happy about it. We are not yet sure what options, if any, we have to stop Nike from using our images to sell their shoes, but if you would like to direct your complaints to Nike that would be a good place to start.

You can email Nike at:
http://swoosh.custhelp.com/cgi-bin/swoosh.cfg/php/enduser/ask.php

Or give them a call:
Nike World Headquarters: 1-800-344-6453 Mon- Fri 6:30 am - 4:50 pm (Pacific Time)

To longtime fans and supporters of Minor Threat and Dischord this must seem like just another familiar example of mainstream corporations attempting to to assimilate underground culture to turn a buck. However it is more disheartening to us to think that Nike may be successful in using this imagery to fool kids, just beginning to becoming familiar with skate culture, underground music and DIY ideals, into thinking that the general ethos of this label, and Minor Threat in particular, can somehow be linked to Nike's mission. In any regard, we would like to thank the many people who have written to us in the last several days to express their outrage, support and encouragement.


When you submit a question to Nike claim that you are from the US in the drop-down menu, otherwise they will redirect you to a local distributor.
 
yeah this is fucked i got the mailout on rockrap.com (really good anti censorship mailing list you should get on) it's pretty fucked up.

and on the minor threat cover, my fave was always the green one!
 
To Minor Threat, Dischord Records and fans of both

Re: Major Threat East Coast Tour Poster

Nike Skateboarding sincerely apologizes for the creation of a tour poster inspired by Minor Threat's album cover. Despite rumors being circulated, Wieden & Kennedy and Odopod had nothing to do with the creation of this tour poster and should not be held accountable. To set the record straight, Nike Skateboarding's "Major Threat" Tour poster was designed, executed and promoted by skateboarders, for skateboarders. All of the Nike employees responsible for the creation of the tour flyer are fans of both Minor Threat and Dischord records and have nothing but respect for both.

Minor Threat's music and iconographic album cover have been an inspiration to countless skateboarders since the album came out in 1984. And for the members of the Nike Skateboarding staff, this is no different. Because of the album's strong imagery and because our East Coast tour ends in Washington DC, we felt that it was a perfect fit. This was a poor judgment call and should not have been executed without consulting Minor Threat and Dischord Records.

We apologize for any problems this may have caused, and want to make very clear that we have no relationship with the members of Minor Threat, Dischord Records and they have not endorsed our products.

Every effort has been made to remove and dispose of all flyers (both print and digital). Again, Nike Skateboarding sincerely apologizes to Minor Threat and Dischord Records.

Sincerely,
Nike Skateboarding

That's the end of that then.
 
so im just wondering, even now that they are 'doing their best to remove all flyers, etc' are the Nike cunts still liable to pay out to Dischord? cos they still went ahead and screwed Dischord and MT around, so even if they withdraw, do yis think they will still be made to pay for it?
 
pm me if you want to buy a ltd edition print of this:

NoooooooooooooooOooooooOoo.jpg
 
go for it man

i'm seirous about getting my shit printed up and selling it
might be pricey though.
art and hsit, y'know?
 

Users who are viewing this thread

Activity
So far there's no one here
Old Thread: Hello . There have been no replies in this thread for 365 days.
Content in this thread may no longer be relevant.
Perhaps it would be better to start a new thread instead.

21 Day Calendar

Landless: 'Lúireach' Album Launch (Glitterbeat Records)
The Unitarian Church, Stephen's Green
Dublin Unitarian Church, 112 St Stephen's Green, Dublin, D02 YP23, Ireland

Support thumped.com

Support thumped.com and upgrade your account

Upgrade your account now to disable all ads...

Upgrade now

Latest threads

Latest Activity

Loading…
Back
Top