Fair points, but I can't watch more than 30 seconds of most of them. I have a low tolerance I think. Maybe I'm being to hard on him.
I like Ramsey; despite the chest beating nonsense, the OTT flirting, the deliberate and practised profanity and the way he says "Big boy" all the fucking time; the fucker can cook.
And even though the format for Kitchen Nightmares has grown a bit transparent he has a laser guided ability to figure out what will work in any given location and always succeeds by making things simpler and by removing pretensions.