east hastings
Well-Known Member
- Joined
- Mar 21, 2007
- Messages
- 1,815
Analogue Music Magazine
Launches nationwide August 1st
Launches nationwide August 1st
Acclaimed independent music monthly Analogue returns on August 1st, with 10,000 copies set to be distributed nationwide in Dublin, Kilkenny, Waterford, Cork, Limerick and Galway. Issue 4 will feature interviews with Times New Viking, the Cool Kids, Stephen Malkmus, Ratatat and Port O'Brien. Copies of the album 'Maple Drive' by nostalgia-tinged electronica duo, Storkboy Choons & Colours Move will be free in selected issues.
The Irish press stalwarts have been unsurprisingly slow to react to the recent media revolution that has completely altered the manner in which we discover new music, and learn about the bands we love. In this blog-dominated landscape the most ardent music fans have grown used to a new journalistic attitude- talk to the readers, don't talk down to them. Thus, when Analogue Magazine launched last October as a student-run publication in Dublin city centre it inherited an eager audience. Analogue transplants the energetic zeal of bloggers with none of the associated amateur design or attitude. As a magazine aimed mainly at 18-35 year olds, we've worked out that it maybe should be actually written by 18-35 year olds. Makes sense, doesn't it? Galvanized by our "People's Choice" award at the recent National Student Media Awards, we started set our sights on the rest of the island.
If you're from the Alan Hansen school of "You can't win anything with kids" ideology a quick flick through the newly-revamped pages of the magazine should soon have you converted. Firm believers in the power of positive writing, we treat the bands we cover the way most magazines forget to - as the very creators of art and entertainment that we're so passionate about. Intensely personal at times, our writers still never let the focus fall from the music and the artists we love. And fortunately we love some very loveable artists. Of the acts that have already graced our glossy pages Deerhoof, Animal Collective, Final Fantasy, The Shins, LCD Soundsystem, Broken Social Scene, Radiohead, Arcade Fire and CSS are just a few. Always keen to promote the bands close to our heart, but perhaps far from an Irish audiences' ears, we've also set aside plenty of space for bands deserving of more attention, whether from our fair island or elsewhere.
When we're not blagging backstage passes for a quick ten-minute chat with a visiting band we spend our time writing album reviews, retrospectives, and features covering topics as far-flung as negative space in Japanese electroacoustics or the appreciation of Scandanavian pop. Such diversity is no surprise given the mixed bag of music aficionados (read: nerds) that make up our team. Some vow by French electro, while others are noise-rock fetishists. Thankfully this leads not just to inter-writer fights over the merits of our favourite bands, but to an overall vast range of tastes catered for in the magazine.
Forever forward-thinking, Analogue is not happy to remain just a magazine. Our online presence has already received massive plaudits. Rather than simply digitizing our print articles we write even more content just for our .com, and the site's popularity has already picked up shout-outs from massive sites such as North American taste-makers Pitchfork. The launch of the magazine will coincide with two new projects from under the Analogue umbrella. Firstly a very-specially filmed vidcast of baroque pop multi-instrumentalist outfit Gran Casino in action will be making its way to our aforementioned wonderful website. Our second exciting new means of getting fantastic new music into your ears is the inclusion of 1000 copies of "Maple Drive", the debut album of the inimitable Irish electronica artists Storkboys Choons and Colours Move, dispersed throughout our 10,000 magazines to be distributed nationwide.
Oh yeah. And it's all completely, utterly, and uncompromisingly free of charge. And it always will be. Viva Analogue, the future of Irish independent music journalism.
