Qualitative Audience Research (1 Viewer)

[roxy]

I'm just wondering a little something about media audiences.

Take a random Irish television or radio programme.

JNLR surveys or Nielsen reports will give listenership or viewership figures alright but is there much information gathered on a qualitative basis. I know it's possible to link, say, newspaper readership to certain social class categories AB, C1 etc.

Does anyone know off-hand if the same is done for television or radio programmes, or indeed if deeper research is done. Not quite "what they eat for breakfast" but somewhere in that general direction.

 

[billygannon]

Televisions have eyes! Radios have ears! They know.

 

[thegoone]

i have eyes and ears but alas i dont know

 

[moc]

if theres one thing i know, when it comes to media www.medialive.ie is great... mightnt have what your after, but its probably a good starting point

 

[I'm Stranded]

JNLR surveys or Nielsen reports will give listenership or viewership figures alright but is there much information gathered on a qualitative basis. I know it's possible to link, say, newspaper readership to certain social class categories AB, C1 etc.


its possible to link alright - which don't necessarily make it so

in astraylia anyway they DO want to know what you have for breakfast....

http://www.commercialradio.com.au/ssl/documents/Survey_2003_Brochure.pdf