too sour? But it's all sugar from what I remember?
Well, there's cocoa in there too, I would guess.
Most of the major players are secretive about their processes.
Hershey's finds it very difficult to gain market share in countries out foreign where English and European chocolate has gained any kind of a foothold - Commonwealth countries etc.
It is generally Americans, who have grown up on it, that will opt for the Hershey bar.
Essentially, most other people prefer the good stuff.