Last Monday TGI Friday's unveiled a new promotion (available at many TGI Friday's locations, but none on the island of Manhattan) whereby customers can gorge themselves on unlimited appetizers—without fear of punishment, embarrassment, or ostracization—for a one-time payment of $10. The promotion is called "Endless Appetizers."
The day after "Endless Appetizers" was announced, I went to TGI Friday's in the Brooklyn neighborhood of Sheepshead Bay. I wanted to challenge the hubris of a company co-opting the infinite for a marketing gimmick. I wanted to demand accountability from copywriters.
My 14-Hour Search for the End of TGI Friday's Endless Appetizers