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chris d

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That fancy coffee lad on twitter sure likes telling us how sound he is.

IM SURE HE'S SOUND THOUGH.
 

Unicron

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Is he famous? How? I don't understand Twitter at all

His advertising budget is basically him taking time from his other work on the job to tweet, (someone else in work does the insta) so he tweets a lot about his coffee/trying to sell it/about where the money goes.

The coffee isn't cheap, I happen to think that it's very good, but part of the appeal to me at least is that my money is going to things that I notionally approve of instead of just the bank account of the person who owns the business.
 
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rettucs

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His advertising budget is basically him taking time from his other work on the job to tweet, (someone else in work does the insta) so he tweets a lot about his coffee/trying to sell it/about where the money goes.

The coffee isn't cheap, I happen to think that it's very good, but part of the appeal to me at least is that my money is going to things that I notionally approve of instead of just the bank account of the person who owns the business.
he's very fair to the coffee producers, often taking no profit on what he sells, and 2% of all takings go to Womens Aid. He's also very passionate about what he does and what he sells. It's infectious.
 

Unicron

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he's very fair to the coffee producers, often taking no profit on what he sells, and 2% of all takings go to Womens Aid. He's also very passionate about what he does and what he sells. It's infectious.

There's also 2% that goes to projects in the producer areas. They've funded a couple of foot bridges in Colombia. 1% also goes as a revenue share to the employees. He says that in the last year 16% of what would have been their profits otherwise was distributed in that manner.

During repeal I asked him if he'd contribute some beans for a coffee morning my local group were doing to raise a bit of cash. I was expected a 250g bag or something if he said yes. He gave me kilos of the stuff, too much in fact.

As it happens I want to start a little side business this year and I've decided to follow what he does and ringfence a percentage of anything that comes in for charitable contributions. I reckon it won't hurt so much if I do it from the beginning, and as it wouldn't be my main source of income I wouldn't miss it. There's social value in businesses genuinely not being cunts and letting people know they aren't even if it just encourages others not to be.

I hope he doesn't get milkshake ducked.
 

magicbastarder

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i think his main problem is that if he wants to grow the business further, he needs to look past twitter; that helped get him to where it is now, but i suspect most of the gains to be made there have been made. he's gotten some positive press recently too, but i don't know if he's seen any effect from that on sales.
 

therealjohnny

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I'm very wary of Twitter people and their online business ideas. The partner of someone I know secretly mortgaged their home to fund some mad idea that failed. They lost their house over it.
 

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