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It's mad how generally the russians are kinda a country you'd be wary about on the old cyberwarfare front, and they managed to rig a whole american election using america's own social media systems, yet somehow now all the information coming out of a country that we are largely media blocked from is how they are just bumbling around the place with bad organisation through social media platforms.
Funny that.
It's mad how generally the russians are kinda a country you'd be wary about on the old cyberwarfare front, and they managed to rig a whole american election using america's own social media systems, yet somehow now all the information coming out of a country that we are largely media blocked from is how they are just bumbling around the place with bad organisation through social media platforms.
Funny that.
I've read some stuff recently about online advertising, and how it can seem like it's working WAY more effectively than it is. When you're running an ad campaign you can see how many clicks you've gotten, and how that's translated into sales etc, so if you're getting a bunch of clicks leading to a bunch of sales then it looks great ... what it can't tell you, by definition, is how many sales you would have had without the ads. Saw an article from some company where they gradually reduced their google ad spend to zero, and it made almost no difference. The author compared it to paying someone to hand out flyers for your shop to people who were already on their way to your shop ... people are showing up with flyers so it seems like the flyers are working, but actually they're just costing youAdvertising budgets are vast because they work
and then there's the shit that happened (happens?) at the other end of the scale, with ads directed at small groups, people who work in a certain area, or even specific individuals, using Facebook profile information to do so. And nobody else will ever see those ads.It's not binary like that though. It's not a) they rigged an election or b) they didn't.
I guess the way I think about it is all of social media is an extension of the advertising / PR industry.
That industry works, even though you can think it doesn't. Eg, I saw an advert for a Jaguar car, but I'm not going to buy a Jaguar car now, or ever. But the advert has still worked, even if you don't realise it has. It's put Jaguar into your mind, reminded you that they are still flogging fancy cars. If you saw someone driving up the road to meet you in a Jaaaaag, you'd have a different opinion of them compared to if they didn't. You could say I never even watch TV, I don't see Jag adverts. But then you might watch a Formula1 race, which is another long form advert. Or see the F1 results on the news.
Advertising budgets are vast because they work, they sway people's opinion on things. They don't have to work 100% of the time for 100% of the people, they might need only to pick away at a tiny fraction and move the needle slightly. People can be convinced of almost anything: Vaccines are bad, Donald Trump has your interests at heart, the earth is flat, climate change isn't happening, homeopathy might work a little bit.
Instead of thinking about Russia rigging elections, just think of it as can a large well funded group purchase enough PR/advertising to influence people's decisions about something they have a vested interest in. Sometimes it's large groups of people, like us or the American public. Sometimes the group you need to influence is a small set of people, eg US Senators / members of congress.
If you have money, it's easy. You can pay things like Facebook, Cambridge Analytica, Saatchi and Saatchi, Fox News, RT, lobbyists in DC, etc etc, and change people's minds on things. And if you do the job well, the people making those decisions don't even realize they've been influenced.
Super-useful for promoting a tiny gig!at the other end of the scale, with ads directed at small groups, people who work in a certain area, or even specific individuals, using Facebook profile information to do so
It's not binary like that though. It's not a) they rigged an election or b) they didn't.
Super-useful for promoting a tiny gig!
oh, right. They definitely had a vested interest in the result going a specific way, and lots of money to pay PR people to influence US voters.Yes it is, it's a)
the phrase in DC I heard was: The Republicans have managed to find the only candidate that could conceivably lose to Hillary. And the Dems found the only candidate that could conceivably lose to Trump.Hilary Clinton lost to Trump because she had a terrible campaign which had a huge sense of entitlement.
Sanders would have beaten Trump.
American opinion has to be polarising - it’s the best ever or it’s the worst ever. The middle ground is socialism.i've a friend living in america who utterly hates biden like he's the worst president ever. but he's not the worst ever, surely? just the latest in a long line of 'could we not do better than this?' i would have thought.
That sounds like Commie speak to me!American opinion has to be polarising - it’s the best ever or it’s the worst ever. The middle ground is socialism.
a guess: there will soon be a russian breakthrough in donbass, followed by possibly some kind of coup against zelensky or similar upheaval, followed by a new phase of who-the-fuck-knows-what
I think I met one person that openly admitted to liking Hillary and thinking she was a good candidate. I don't think I met any that thought Biden was good.American opinion has to be polarising - it’s the best ever or it’s the worst ever. The middle ground is socialism.
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