I genuinely am fascinated in a sort of useless academic way in how that whole thing has played out. She used to just be anti-corruption. Now she's a whole list of box ticking edgelordism. I'm really curious was she A: Always like this or B: just a bit like this, but putting herself in the spotlight of the presidential did she get so many waves of being told shes some kind of cyber pariah that the refuge was in the land of pariah edgelords.
It's marketing 101. Find a gap in the market and if you don't fill it, modify your message until you do. All politicians do it, though, and would be foolish not to. Voters are now consumers and brand loyalty is an important part of this particular product. The fact that the Irish presidential election, which has no political significance, is nowadays given serious coverage, is testament to this.