Phantom FM to rebrand as K-Roq (1 Viewer)

pete

chronic procrastinator
Staff member
Since 1999
Joined
Nov 14, 1999
Messages
55,345
Location
iPanopticon
Website
thumped.com
no, really

Barry Hartigan said:
TOM Dunne is returning to his roots, presenting a music show on alternative rock radio station Phantom FM.

And he won't have to travel too far to work as the station is moving into Marconi House, the hub of Denis O'Brien's radio empire and home of Today FM and his current workplace, Newstalk.

Phantom, in which O'Brien purchased a 30% share of last year, is being rebranded under a bizarre new moniker, K-Roq.

Dunne, front man with 90s band Something Happens, has a distinguished background in radio. He began his broadcasting career with 98FM before moving to Today FM in 1999 where he presented an evening rock show.

In 2008, a year after Newstalk chief Denis O'Brien acquired Today FM, Dunne moved to Newstalk to present a daily twohour show.

Now he will juggle the morning show on Newstalk with an evening programme on K-Roq.

Phantom has confirmed that Dunne will prerecord his show which will be broadcast in an early-evening slot. Once the station has moved into Marconi House, changes will be made to the station's schedule and format.

Mr O'Brien's Communicorp is the single biggest radio investor in Ireland. It owns Newstalk, Today FM, Spin 1038 and 98FM. Mr O'Brien also has a substantial interest in Spin South West. Phantom 105.2 launched as a pirate station in 1996, taking to the Dublin airwaves as a fully licensed station from October 2006.

Tom Dunne was not available to comment on his new role in Phantom last night.
 

Jim Daniels

Burls Forever
Supporter
Since 2000
Joined
Aug 30, 2000
Messages
5,424
Location
They just fell out of your pocket
Website
twitter.com
By bizzare, they might mean awful. It seems strange to give up a pretty strong brand name like Phantom, for something as unattractive and nondescript as that.

Pre-recorded shows always sound that bit removed and un-engaging compared to live ones. Strange move, but a handy number for Tom Dunne
 

pete

chronic procrastinator
Staff member
Since 1999
Thread starter
Joined
Nov 14, 1999
Messages
55,345
Location
iPanopticon
Website
thumped.com
prerecord also means only having to be there long enough to record the links & not sit through the music too.
 

rettucs

Well-Known Member
Supporter
Joined
Apr 18, 2006
Messages
22,403
Location
Post of the week winner: 22nd March, 2013
Phantom has really gone to the dogs this past couple of years. Even they must know that, so I suppose they need to try something.

But I agree with Jim, like them or not, everyone knows them and everyone is familiar with the logo. Agreed on pre-recorded shows too. RTE do that over xmas when all their big names are off on holidays, both on telly and on radio. Whatever about telly, its certainly not the way to go about injecting new life into an ailing radio station. Get him to do it live, in a primetime slot, and he'll get listeners back. Otherwise, it won't work.

K-Roc is a stupid name. The K is an american thing is it not, denoting where the station is located geographically? I think K is for west coast (california anyway).
 

GO

Now Is Go
Supporter
Joined
Sep 9, 2006
Messages
24,701
Location
Life
Theres nothing bizzarre about Phantom rebranding to K-ROQ

Anyone who has lived and worked on sites in the states will testify that K-ROQ is the nationally ubiquitous M.O.R RAWK station that all the lads listen to..used to be the home of HOWARD STERN...so its an obvious progression for Phantom...

You'd be as likely to hear independant music on that as you would 4fm.
 

rettucs

Well-Known Member
Supporter
Joined
Apr 18, 2006
Messages
22,403
Location
Post of the week winner: 22nd March, 2013
The Internet said:
Broadcast stations in North America generally use call letters in the international series. There are some common conventions followed in each country. In the United States, the first letter generally is K for stations west of the Mississippi River and W for those east of the Mississippi;

to me its strange they'd adopt the american convention. I'm sure Ireland must have its own seeing as this stems from shipping radio call signs.

I might set up a TV station in England and call it RTE1.
 

Users who are viewing this thread

Support thumped.com

Support thumped.com and upgrade your account

Upgrade your account now to disable all ads... If we had any... Which we don't right now.

Upgrade now

Latest posts

Trending Threads

Latest threads

Top