"I considered stopping playing guitar on a social media poll after I completely mastered the instrument," Reis writes in a press release. "But so many people kept sending me letters and voicemail messages, asking me at the dry cleaners, or the butcher shop to bring back Hot Snakes. They were missing rock and roll music. I've always considered Hot Snakes to be more in the vein of the proto-Vog movement of the early '70s. But to these people, this is their rock 'n' roll. I understand that. I totally understand people's desire to be controlled and humiliated by my guitar. Anyone can play the stupid guitar. What they want is for me to use it as a branding iron."