Farewell Phantom FM; welcome TXFM (1 Viewer)

[Theseus Mock]

Phantom radio to align with Today FM and rebrand as TXFM in March - Marketing News | Daily Media Trends & More | The Irish Times - Fri, Feb 28, 2014

Dublin alternative rock station [URL='http://www.irishtimes.com/search/search-7.1213540?tag_organisation=Phantom%20105.2&article=true']Phantom 105.2

is to be rebranded next month as TXFM in a bid to turn around the station’s flagging fortunes.

Staff were told yesterday the move would align Phantom more closely with national station Today FM. The stations have a common owner in businessman Denis O’Brien, who wholly owns Today FM and holds a one-third share in Phantom through Communicorp Group.

Phantom is also one third owned by Gaiety Investments, which is controlled by music promoter Denis Desmond, and Evergreen Ventures, which is associated with former U2 manager Paul McGuinness.

A statement released to The Irish Times said TXFM would retain its own targets, budgets and “market ambitions” and would work in “greater unison with Today FM” to capitalise on its “commercial strength and presence in the Irish radio market”.

Today FM chief executive Peter McPartlin said: “There is still a real opportunity to deliver a sustainable indie music service for Dublin that will have a broader appeal.”

Ricky Geraghty, chief executive of Phantom, said: “We are very confident the station will be given a new lease of life through its rebranding.”

Redundancies

Phantom, which launched in 2006, is implementing redundancies among its 16 full-time staff to make the station viable.

JNLR listener statistics for 2013 show its share of all adults was just 0.8 per cent. Latest abridged accounts for Dublin Rock Radio Ltd show it had accumulated losses of €4.2 million at the end of 2012.

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[pete]

It's quite sad, really. By changing the name they're effectively saying that the Phantom brand is now toxic.

 

[MacDara]

Yeah, because that's where the problem lay, with the name. (Fucking suits, man...)

 

[rettucs]

TreatUrStaffLikeShit FM

 

[тхеодоре кацзынски]

Is there anything Do'B doesn't own?

 

[pete]

hello

 

[Lili Marlene]

There is still a real opportunity to deliver a sustainable indie music service for Dublin that will have a broader appeal.

was the problem not that it was already trying for a broader appeal so indie listeners turned off?

Or had that been disproven?

 

[Cornu Ammonis]

Anyone want to start a pirate station called Phantom?

 

[pete]

Anyone want to start a pirate station called Phantom?

PAGING @Simon Maher

 

[Theseus Mock]

I wonder will they do some cross-pollination of Today FM presenters over to TXFM? It would make sense to give Paul McLoone and Alison (Curtis?) shows on TXFM whilst still keeping their existing stuff on Today FM. Work them to the bone.

 

[george mcfly]

was the problem not that it was already trying for a broader appeal so indie listeners turned off?

Or had that been disproven?

Maybe we weren't alternative enough

 

[Theseus Mock]

Maybe we weren't alternative enough

I'M AN INDIE! (it appears this video is not a piss-take at all).

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[HMD]

hello

It's only a matter of time.

 

[HMD]

I'M AN INDIE! (it appears this video is not a piss-take at all).

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All clips like that remind me of good old Mitch Hale

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[7 - No tomorrow]

It's quite sad, really. By changing the name they're effectively saying that the Phantom brand is now toxic.

My view would be that they are saying that it is too niche to be profitable.

 

[7 - No tomorrow]

It's quite sad, really. By changing the name they're effectively saying that the Phantom brand is now toxic.

My view would be that they are saying that it is too niche to be profitable.

 

[7 - No tomorrow]

Jaysis!

 

[lemonbravo]

My view would be that they are saying that it is too niche to be profitable.

With 'all you can eat data' mobile plans, how many people started to listen to stations online because Phantom wasn't niche enough....more then 15,000....maybe, maybe not.

Anyway, all their demographic left Ireland in 2008 to barbecue beer in hostels.

 

[ann post]

My view would be that they are saying that it is too niche to be profitable.

So you are saying they are saying that it is too niche to be profitable?

 

[7 - No tomorrow]

So you are saying they are saying that it is too niche to be profitable?

Effectively.