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  1. callronan

    So you were right

    I am another student and I was trying to get some market insights into how people actually feel about brands using loyalty cards or free gifts to improve sales or loyalty. Sorry for coming in your site but its hard to find a decent irish one and to be fair I am doing this to pass an assignment...
  2. callronan

    McDonald's to give away children's books with Happy Meals

    Children's books are going to be offered with McDonald's happy meals or else can be bought in store for 1Euro without buying food. Each book will come with a finger puppet to 'help bring the story to life'. What do you think of this promotion?
  3. callronan

    Outrage at Starbucks customer reward offer

    Since launching the Starbucks My rewards programme last week (5 January) Starbucks Facebook page has been inundated with complaints calling it “disappointing ” and “badly thought out”. Many have threatened to defect to rivals such as Costa, Pret a Manger and Nero. Is this an over reaction or...
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