A number of other Irish band got offered the same deal, which they turned down cause it was pretty shit. Publishing deal of some sort as opposed to a record deal. From what i heard, Universal (think it's them), got the money from that vodafone ad which used LG's music.
edit: probably delete...
did you see him in the olympia around 10 years ago, where his whole set consisted of the entirety of that album plus one song off Love is Hell pt.2?
I think he may have got booed, i know for definite a girl came over to me at the end and asked me "was that gig really shit or was it just me?"